Electrodermal activity (EDA) refers to the variation of the electrical properties of the skin in response to internal and external stimuli, before which the sweat glands become more active, increasing the moisture content in the skin and allowing the current electric flow more easily, increasing the conductance of the skin and decreasing resistance.
Mobile Eye Tracking: Like the Fixed Eye Tracking, it collects the ocular fixations in the amount of them as well as their duration in milliseconds, the first fixation and the subsequent ones, as an element of attention and interest in each selected AOI of each content. It allows to determine which static or dynamic elements determine the eye map before the subject’s environment or engagement.
Neurosensors-EEG: The fourteen-channel electroencephalograph will allow us to collect brain activity in the central nervous system.
Here we interact with the wishes and needs of the consumer, through the precise parameters we obtain; Thus we understand the levels of commitment generated with the brand.
The neurosensors are devices designed and prepared to detect, amplify and analyze the small currents generated by the neuronal activity of our brain (bioelectricity), in this way and combined with the Eye Tracker, we can discover what emotions the eye is looking at, if of pleasure or dislike, desire or rejection, etc.
Analysis of facial microexpressions: micro gestures are evaluated through video analytics.