• THE DIGITAL AGENCY

    OF LATIN AMERICA
    Your Challenges, Our Passion

ABOUT US

We empower businesses
to succeed online

About us

We are a multidisciplinary team of more than 60 specialists, committed to your goals and capable of going down to the detail to meet the client from you to you. Our experience of more than 20 years in marketing and digital transformation allows us to identify insights and levers that help other departments to optimize the strategy, converting the data into an accelerator of your sales.

We have worked in more than 30 countries and have a physical presence in Spain, Latin America and the USA. We are endorsed by more than 500 digital projects developed, in sectors such as retail, food, insurance, fashion, education, transport, government or banking, among others.

  • Digital transformation

    We cover the needs of your company in a market in which processes, strategies and even products are constantly changing.

  • Marketing & Business Intelligence

    Key factor of success: working with integrated data ensures better performance of the strategy

  • We generate quality traffic

    We develop campaigns to reach our target audience through: Google Ads, display, social media, among others.

  • We focus on the CRO

    We optimize the ratios and conversion processes of the different campaigns or CRO (Conversion Rate Optimization)

  • Marketing Automation

    We design an automated customer journey that we segment according to the type of client.

  • Relational marketing

    Attract and retain customers through the power of content.

  • Neuromarketing

    The advance of the neurosciences allows us to accurately measure the preferences of consumers.

  • Digital Value Chain

    Using LEAN methodologies, we develop your business plan.

OUR STRENGHTS

EXPERIENCE
COMMITMENT
PROFESSIONALISM
KNOWLEDGE

Our Focus

 

DATA DRIVEN

Nowadays the amount of data available increases in tandem with market pressures. In Balboa Centria we take decisions backed up with numbers and based on our analysis, providing effective and relevant results for our clients.

 

CREATIVITY

There is no innovation without creativity. We pride ourselves for being a group of creative individuals thinking constantly out of the box, bringing to our awareness new advertising techniques in this ever-changing environment.

STRATEGY

Before any campaign starts, there must be a high level plan defining the goals to achieve and the method to use according to the client’s needs and requests. Our specialists are able to strategise campaigns based on past best practices and new trends.

BRAND IDENTITY

Brand Identity defines what your brand stands for. In Balboa Centria we analyse our client’s vision in order to understand what they want to become in the future and what emotions they want people to experience when they come into contact with their brand.

Leadership Team

Néstor Romero

Néstor Romero

Managing Partner
Javier Cacho

Javier Cacho

Managing Partner
Enrico Montalbano

Enrico Montalbano

Head of Performance
María Fernanda Hernández

María Fernanda Hernández

Digital Strategy Manager
María A. Velazco

María A. Velazco

SEO & Web Project Manager
Zulmerys Manzanillo

Zulmerys Manzanillo

Social Networks Manager
Félix Urnaga

Félix Urnaga

Creative Director

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